New Designers 2013 Special Ticket Offer
The exhibition for emerging design
Business Design Centre, London N1
Part 1: 26 – 29 June (Awards Preview 26 June)
Part 2: 03 – 06 July (Awards Preview 03 July)
New Designers is the exhibition for emerging design.
Taking place annually, the event showcases over 3,000 of the year’s most talented, forward-thinking design graduates from the UK’s leading universities.
Commission, recruit and buy directly from the future of British design before it hits the high street. Visit Part 1 for textiles, jewellery, ceramics and more and Part 2 for design ranging from furniture and products to illustration and motion arts.
Hidden Art subscribers can purchase tickets in advance for just £9* instead of £14.50 on the door. Book online now at www.newdesigners.com/hiddenart quoting NDHIDDEN
*£1.50 booking fee applies to tickets purchased in advance, offer expires 26 June 2013.
Milan Design Week 9 – 14 April 2013 – Review Triennale
By Dieneke Ferguson and Manuel Ruiz-Adame
13 May 2013
Saturday 13 April
Our last day, before heading back on the Easyjet flight from Linate I decided to go to the Triennale. Unfortunately I was unable to visit Ingo Maurer, the Spazio Rossana Orlandi, and INGO MAURER and the Wallpaper exhibition all on my original list.
Triennale di Milano – Triennale Design Week
Viale Alemagna 6
www.triennale.org
The Triennale Design Week is in the Triennale building and it has always a range of exhibitions. Most are free. This year it included some interesting shows. In addition to the Italian Design for which you had to pay a fee there were Korea Craft & Design Foundation, Taiwan Contemporary Chairs as well as a lovely Danish exhibition.
Constancy and Change in Korean Traditional Craft 2013
Hosted by the Ministry of Culture, Sports, and Tourism, the exhibition featuredabout 50 traditional craftworks created by 16 Korean artisans, which show off the creative and unique Korean style while retaining their own traditional artistic value. The organisers say that this exhibition reflects the the power of traditional Korean culture and aims to show another Korea

Line+LinLine by Suh-Young-Hee , a contemporary version of the hambak, traditional korean top and shirt for women, Korean Constancy and Change, Triennale Design Week, Milan Design Week 2013
Taiwan Contemporary Chairs
This was a lovely exhibition showing a fusion of traditional craft techniques and materials with a contemporary approach. An example was the Wave chair below made with bamboo, bent in continuous curved shapes.

Wave by Fernando and Humberto Campana with Chi-HsiangYeh, Jui-Koh-Li and Jiang-Cheng Lin. Taiwan Contemporary Chairs, Triennae Design Week, Milan Design Week 2013
Wegner retrospective
Wegner is one of my favourite designers, and it was great to see a retrospective of the Danish Wegner as part of the Triennale.
Ross Lovegrove and New Renault’s car concept
I loved Ross Lovegrove’s furniture which were in the colours of the New Renault – brliiant blue and luminous yellow.
Triennale Gardens

Inside of one of the little tents in the gardens of Triennale during Triennale Design Week, Milan Design Week 2013
See also:
Tuesday 9th April 2013, Maggazini
Wednesday 10th April 2013: Salone Satelite, Salone de Mobile, Moooi
Thursday 11th April 2013, 100% Design at Vivienne Westwood, Afrofuture, Superstudio Piu, Superstudio 13, Via, Designersblock
Friday 12 April 2013, Lambrate District, Mostsalone, DesignJunction, Droog
Milan Design Week: 9-14 April 2013: Review – Ventura Lambrate, Eindhoven Academy, Droog, Most, Designjunction
By Dieneke Ferguson and Manuel Ruiz Adame
13 May 2013
FRIDAY 12 APRIL 2013
Ventura Lambrate district
After our breakfast at our lovely B&B we secured through Airbnb we set off to the Ventura Lambrate area. This is the furthest away district although with the Green tube it isn’t too far from the Zona Tortona. As it is so remote, the Dutch curators of Ventura Lambrate (Organisation in Design) endeavoured to make it as easy as possible to get around the venues:
They produced a daily newspaper which was given out at key places in Milan, such as the Zona Tortona which receives so many visitors. Although quite far away, Porta Genova, the tube nearest to the Zona Tortona, connects quickly to the Lambrate tube, the entry point for the Ventura Lambrate through the Green Tube.
They also organized a free shuttle service, but it wasn’t that easy to find the stop for the Free Shuttle Service getting out of the Lambrate Tube. Initially there were lots of signs, but then once out of the tube station the signs stopped. Helped by the locals we found out that you have to walk through the train station to get to the stop of the shuttle service. However having found the shuttle service it was easy and quick to go around.
The Lambrate daily Newspaper included a map with the shuttle stops and who is where.
A large percentage of exhibitors are from the Netherlands, loosely branded Dutch Design by the organizers.
Eindhoven Academy
The Show this year was curated by Miriam van der Lubbe. The idea of the exhibition was to show not only the final results and finished designs but also the process of getting there which normall stays hidden. This overlooks the beauty of creation and ignores the relevance of development and innovation when a design is still unfinished. Crucial links to the public, the industry, co-creators, manufacturers, producers and many others are formed during ‘the making of’.
The phase of concept development, trial and error, sketching, building and rebuilding leads to new discoveries and cross-overs. The sooner these findings are shared with others, the better the chances of success. Valuable networks can grow from the early stages of the design process, boosting the potential of a single concept.
LINKING PROCESS showcases this potential and focuses on the route to the final piece. This revealing exhibition displays not only the end result, but also the underlying ‘invisible’ design steps of 60 graduates, forging new links between their work and the world
There were some lovely examples of this as you can see from the images below.
We were also interested in some of the other spaces – most were large and we ended up in the press office, where Established & Sons had a small show.
Connecting the Dots
I was particularly interested in getting a copy of Connecting the Dots which features where all Dutch designers are located. But unfortunately they had run out by then. They also organized two interesting debates in the same building where the Eindhoven Academy is located – one entitled curate or not curate which I missed unfortunately. For those interested here is the link
Here is also a short video about Dutch Design
Mostsalone
Museo Nazionale Della Scienza E della Tecnologia
Via Olona 6B
http://mostsalone.com
Having eaten a lovely and affordable menu of the day in a Chinese restaurant in Lambrate, we then went to MostSalone, where Tom Dixon and others showed their work in the Museum with its stunning surroundings.
The theme was Disrupting Design: returning power to the designer and challenging the status quo. Exploring new materials, technologies, production techniques and distribution systems. The entrance to the museum was great as was the installation with Adidas above. Tom Dixon also launched a full range of new products, many stunning lights in a range of materials.
In addition to Tom Dixon, Most included the British Council, new work from Jake Phipps as well as products from the Dutch designer Piet Hein Eek and Studio Job.
Jake Phipps launched his new exciting products using natural products from Sri Lanka. His Apollo light, made from brass and coconut fibre as well as his Shell Stool attracted much interest.
Piet Hein Eek
The Dutch Designer Piet Hein Eek had a show of some of his chairs he has made over the years. His work is mostly from reclaimed material, but not cheap. However he also does commissions, including for Douwe Egberts, which I can afford.
We then parted ways. Manuel went back to the Zona Tortona to catch up with friends at Superstudio13 and I tried to cram in DesignJunction and Droog before the end of the day.
Brera Design District
In total there were about 90 events planned in the Brera Design District. The theme was very much Food and Design, given the many eateries in the area.
In addition to sampling the atmosphere in the street, unfortunately I had only time to visit Design Junction.
Droog
Droog celebrated its 20th birthday by looking to the present as well as to the future. This year’s exhibition in Milan included much new work, new initiatives and new collaborations.
The Up Factory aims to increase the value of dead stock through re-design. as an alternative to re-cycling and disposal it treats leftover goods as raw material for creative re-interpretation in order to bring leftovers back into production
This included for instance Tray by Committee. See below.
The Dining Room included table top interpretations of the Rijksstudio digital collection by Studio Droog and deJongeKalff. Collaboration with the Rijksmuseum.
below is a centre piece originally by the German silversmith Wenzel Jamnitzer that was redecorated with 3D-Printed magnetic miniatures of the Rijksmuseum collection.
The Copy Room celebrated copying China with a new collection.

Five Function Cabinet, Family Vases and Glass Lantern from the Droog Lab project “The New Original”, Milan Design Week 2013
Edit by Designjunction
c/o La Pelota
via Palermo 10
More than 25 international brands, including Innermost, Modus, Tokio Bikes, Vessel Gallert
Designjunction exhibited at La Pelota in Brera. La Pelota has been used by Established and Sons in the past and is a nice venue. There was a good variety of mostly larger companies at DesignJunction.
See also:
Tuesday 9th April 2013, Maggazini
Wednesday 10th April 2013: Salone Satelite, Salone de Mobile, Moooi
Thursday 11th April 2013, 100% Design at Vivienne Westwood, Afrofuture, Superstudio Piu, Superstudio 13, Via, Designersblock
Saturday 13 April 2013, Triennale Design Week
Milan Design Week 9-14 April 2013 – 100% Design, Afrofuture, Zona Tortona, Designersblock
100% Design at Vivienne Westwood, Afrofuture, Superstudio13, Superstudio Piu, Via, Designersblock
Thursday 11 April 2013
8th May 2013
By Dieneke Ferguson and Manuel Ruiz-Adame
Thursday was a busy day as we wanted to see different shows in different parts of Milan.
Vivienne Westwood – 100% Design
Corso Venezia 25
This is where 100% Design showcased the ‘New British’ a special interpretation of the creative campaign devised by 100% Design for this year’s show at Earls Court, London, in September.
Inspired by the concept of ‘Creative Balance’, the installation was on show in the main display window of the Vivienne Westwood Milan flagship store. A series of further design installations were available for the public to see throughout the store. Amongst others Deadgood, Viable (a group of three designers who met in one of our Hidden Art exhibitions in Milan 2005 and founded Viable), Dare Studio, Decode, Anglepoise, Bethan Gray.
I had never been in the Vivienne Westwood shop. The window display was lovely and work from UK designers was elegantly displayed throughout the shop blending in well with the Vivienne Westwood clothing.
A strong focus of Brera Design District was food and design given the large number renowned restaurants and historic bars. This was reflected in the Food Tours that were organized for the week.
There were car seats out in the street as well as a beautiful glass kitchen.
From here we walked to La Rinascente, passing by the most amazing street performer we have ever seen.
Afrofuture, La Rinascenta
c/o Design Supermarket la Rinascente -1 level
www.afrofuture.it
This is the 3rd or 4th year that La Rinascente are participating in the Milan Design Week with its Design Supermarket. Hidden Art also exhibited here through the UK Embassy exhibition in Milan.
Whilst we were there a workshop was in full swing and there were some nice examples of the Afro future, which was described as an adventure with Africa’s makers, thinkers and dreamers.
From there we ended up in the Mc Coffee, the latest designer McDonalds where the coffee was nice and the décor very much Milan. It was the cheapest place to have some coffee in the centre of Milan.
It was also great to see the Duomo being restored to its former glory.
From here it was on to the Zona Tortona.
Zona Tortona
Superstudio 13
Via Forcella 13, Via Bugatti 9
Here we visited Superstudio 13 where we exhibited in the past for 3 consecutive years from 2003 to 2005 when we occupied the entire venue sharing it with Metropolitan Works, Design nation and even a double decker which was driven all the way from London courtesy of TFL

Transport for London bus and exhibits at the Hidden Art Design London stand, Superstudio 13 in Milan 2005
Superstudio Piu (Museum for New Design)
Via Tortona 27
We then passed by Superstudio Piu as well as the French Via that was next to Superstudio Piu In Superstudio Piu we bumbed into Frank (Pam and Matt), winners of three tenders for our exhibition stands, 1 in Milan (2005) and 2 at 100% Design in Earls Court (2003 and 2004), who as us were trying to see as much as possible in a very condensed time period.
VIA
c/o Closed
Via Tortona 31

Fondesco Textile Canopy by Statue (Louise de Saint-Angel & Romain Guillet, ViA, Milan Design Week 13
The French organization VIA is supported by the Ministry of Trade and Industry, and aims to be a unique platform dedicated to promoting progressive design and creation for the home, the work place and the urban environment.
They have exhibited for many years in Milan, and I also go and visit their show as it slightly resembles what Hidden Art aims to do.
They exhibited some nice designs of some of the projects they have assisted, all in prototype form.
Designersblock
Then on to Designersblock at the OFFICINE CREATIVE ANSALDO on Via Tortona 54.
Here we ended up in Designersblock catching up with Rory and Kreisdesgn who also attended the Designersblock Making the Most of Milan session at Hidden Art on the 27 March 2013 before the Milan Design Week. You can see further information here on Making the Most of Milan presentation by Designersblock in Association with Hidden Art on 27 March 2013
Designersblock exhibited over 70 UK and international designers in a lovely space – huge, a white canvas and masses of visitors.
We then called it a day and headed back to Porta Genova. The bridge to get to Porta Genova was so packed that it took us over 20 minutes to get across the bridge. I tried to take a photo but unfortunately you can’t see much because of it already being dark.
Tuesday 9th April 2013, Maggazini
Wednesday 10th April 2013: Salone Satelite, Salone de Mobile, Moooi
Friday 12 April 2013, Lambrate District, Mostsalone, DesignJunction, Droog
Saturday 13 April 2013, Triennale Design Week



































